数字营销分析师 (ANZSCO 225115)

Friday 10 November 2023

数字营销已成为当今数字时代广告策略的重要组成部分。随着企业努力接触目标受众并有效推广其商品和服务,数字营销分析师的角色变得非常重要。本文探讨了数字营销分析师的职责和要求,并概述了澳大利亚各州和地区该职业的移民流程。

数字营销分析师:简要概述:

数字营销分析师负责制定和协调广告策略和活动,以支持销售目标。他们使用各种工具和技术,例如每次点击付费、搜索引擎优化 (SEO) 以及跟踪网站上的客户行为,以更好地了解在线消费者行为。目标是改进数字营销活动并最终增加销售额。

数字营销分析师的职责:

数字营销分析师的主要职责包括:

  1. 规划、制定和组织广告政策和活动以支持销售目标。
  2. 就广告策略和活动向高管和客户提供建议,以覆盖目标市场、提高消费者认知度并有效推广商品和服务。
  3. 协调广告活动的制作,涉及美术、文案、媒体脚本、电视和电影制作以及媒体投放等专业活动。
  4. 分析有关消费者模式和偏好的数据,解释和预测当前和未来的消费者趋势。
  5. 研究新的和现有的商品和服务的潜在需求和市场特征,收集和分析数据及其他统计信息。
  6. 通过制定和执行营销目标、政策和计划来支持业务增长和发展。
  7. 委托并进行市场研究,以确定新的和现有的商品和服务的市场机会。
  8. 就营销的所有要素(例如产品组合、定价、广告和促销、销售和分销渠道)提供建议。

澳大利亚数字营销分析师的移民流程:

要以数字营销分析师身份移民到澳大利亚,个人必须遵循特定于其职业的移民流程。该过程包括通过 SkillSelect 系统提交意向书 (EOI) 并收到申请技术签证的邀请。以下是澳大利亚各州和地区数字营销分析师的移民流程概述:

<表> 澳大利亚首都地区 (ACT) 新南威尔士州 (NSW) 北领地 (NT) 昆士兰州 (QLD) 数字营销分析师可以根据技术工作区域(临时)签证(子类 491)申请提名。具体要求包括拥有 ACT 关键技能清单上的职业、在堪培拉居住至少 3 个月、在堪培拉工作至少 13 周。英语语言能力和财务能力也很重要。 新南威尔士州的数字营销分析师可以根据技术工作区域(临时)签证(491 子类)申请提名。要求包括拥有新南威尔士州技能清单上的职业、在新南威尔士州居住至少 3 个月、并在指定地区就业。英语语言能力和经济能力也是必要的。 NT 通过技术工作地区(临时)签证(491 子类)接受数字营销分析师的提名。资格标准包括拥有北领地离岸移民职业清单上的职业、满足工作经验要求以及表现出对在北领地生活和工作的真正承诺。具体要求适用于北领地居民、海外申请人和北领地毕业生。 昆士兰州根据技术工作区域(临时)签证(子类 491)提供数字营销分析师提名。要求包括拥有昆士兰技术职业清单上的职业、在昆士兰州居住和工作特定期限以及满足英语语言能力标准。居住在昆士兰州的技术工人、居住在海外的技术工人以及昆士兰州大学的毕业生可以申请提名。 南澳大利亚州 (SA) 塔斯马尼亚 (TAS) 维多利亚 (VIC) 西澳大利亚州 (WA) 南澳州的数字营销分析师可以根据技术工作地区(临时)签证(491 子类)申请提名。要求包括拥有南澳技术职业清单上的职业、在南澳居住和工作、并满足英语语言能力标准。南澳大利亚州的毕业生、在南澳大利亚州工作的毕业生以及高技能和才华横溢的个人均可获得提名途径。 TAS 通过各种途径为数字营销分析师提供提名,包括技术工作区域(临时)签证(491 子类)。具体要求取决于所选择的途径,例如拥有关键角色列表或海外技术职业档案 (OSOP) 上的职业。就业和居住标准也适用。 VIC 为技术提名签证(子类 190)和技术工作区域(临时)签证(子类 491)下的数字营销分析师提供提名机会。要求包括拥有技能清单上的职业、满足居住标准以及致力于在维多利亚州生活。居住在维州的技术工人和维州大学的毕业生可以选择特定的途径。 西澳在普通类别下提供数字营销分析师提名,其中包括西澳大利亚技术移民职业清单(WASMOL Schedule 1 & 2)中的职业。要求包括相关资格、工作经验以及在西澳大利亚的就业情况。英语语言能力也是必要的。

结论:

随着企业继续关注数字营销策略,数字营销分析师的角色对于制定有效的广告活动和进入目标市场变得至关重要。澳大利亚通过不同州和地区的各种技术签证计划为数字营销分析师提供移民机会。通过满足特定要求并遵循移民流程,个人可以在澳大利亚从事数字营销分析师的职业生涯。

225115: Digital Marketing Analyst

No Shortage / 2023 Skills Priority List:
Current Demand / Future Demand
Skill Level  1  Assessing Authority  N/AN/AMinimum points Last invitation Round 25/05/2023 (Subclass 189):
No invitations were given

State/Territory Eligibility Summary Table

State/Territory NominationVisa Subclass 190  Visa Subclass 491  
ACTAustralian Capital Territory  
NSWNew South Wales  
NTNorthern Territory (NT Residents & Graduates)  
NTNorthern Territory (Offshore: Priority Occupation)  
QLDQueensland (Living in QLD)  
QLDQueensland (Offshore)  
SASouth Australia (Graduates)  
SASouth Australia (Working in SA)  
SASouth Australia (Highly Skilled & Talented)  
SASouth Australia (Offshore)  
TASTasmanian Skilled Employment  
TASTasmanian Skilled Graduate  
TASTasmanian Established Resident  
TASTasmanian Business Operator  
TASOverseas Applicant (Job Offer)  
TASOverseas Applicant (OSOP) – Invitation Only  
VICVictoria  
WAWestern Australia - WASMOL Schedule 1  
WAWestern Australia - WASMOL Schedule 2  
WAWestern Australia - Graduate  
  • Occupation is IN the State/Territory Skilled Occupation List and MAY be eligible if you meet the specific State/Territory nomination requirements
  • Occupation is IN the Skilled List (MLTSSL, STSOL or ROL list) and MAY be eligible if you meet the State/Territory nomination requirements
  • Occupation MAY NOT be eligible
  • Stream NOT applicable to the visa Subclass
  • Migration Program currently CLOSED

State/Territory Eligibility Details

Australian Capital Territory

ACT Critical Skills List

225115: Digital Marketing Analyst
Subclass 190Subclass 491Nomination places available per month

General Requirements

Candidates must register their interest in ACT nomination by completing a score-based Canberra Matrix
Candidates may be nominated under four streams:

  • Canberra Residents
  • Overseas Applicants
  • Doctorate Streamlined nomination
  • Significant economic benefit

Requirements for Canberra Residents

Candidates applying for Subclass 190 nomination must:

  • Have an occupation on the ACT Critical Skills List; or be the primary holder of a 457/482 visa sponsored by an ACT employer for the last 6 months; or be the majority owner of an eligible ACT business claiming Matrix points in the Small Business Owner category.
  • Have lived in Canberra for the last 6 months and continue until invitation.
  • Have worked in Canberra for at least 26 weeks (overall hourly and/or earnings requirements apply).
  • Have ‘Proficient’ or ‘Superior’ English (ANZSCO 351311 Chef, and ANZSCO skill level 3 to 5 are exempt).

Candidates applying for Subclass 491 nomination must:

  • Have an occupation on the ACT Critical Skills List; or be the primary holder of a 457/482 visa sponsored by an ACT employer for the last 3 months; or be the majority owner of an eligible ACT business claiming Matrix points in the Small Business Owner category.
  • Have lived in Canberra for the last 3 months and continue until invitation.
  • Have worked in Canberra for at least 13 weeks (overall hourly and/or earnings requirements apply).
  • Have ‘Competent’ English.

Requirements for Overseas Applicants

Candidates applying for Subclass 190 nomination must:

  • Have an occupation on the ACT Critical Skills List.
  • Have at least three years full time, post graduate relevant work experience in your nominated occupation in the last five years.
  • Have researched the ACT labour market and be satisfied with being employable in Canberra.
  • Have ‘Proficient’ or ‘Superior’ English (ANZSCO 351311 Chef, and ANZSCO skill level 3 to 5 are exempt).
  • Be living overseas and have not lived in Australia for the last 12 months.
  • Have access to sufficient settlement funds.

Candidates applying for Subclass 491 nomination must:

  • Have an occupation on the ACT Critical Skills List.
  • Have at least one year full time, post graduate relevant work experience in your nominated occupation in the last five years.
  • Have researched the ACT labour market and be satisfied with being employable in Canberra.
  • Have ‘Competent’ English.
  • Be living overseas and have not lived in Australia for the last 12 months.
  • Have access to sufficient settlement funds.

Doctorate Streamlined nomination

Candidates must:

  • Have lived in Canberra for the last 12 months (interstate and overseas residents may be eligible if they completed their doctoral degree from an ACT within the last two years).
  • Have completed a professional or research doctoral degree at an ACT university.

Significant economic benefit

  • Invitation can ONLY be initiated by the ACT government.

New South Wales

This occupation is NOT included in the Skilled List (MLTSSL, STSOL and ROL) and may not be eligible for nomination.

Subclass 190 Basic Eligibility criteria

  • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
  • Candidates must be currently residing in NSW or Offshore and have continuously done so for a minimum of 6 months.
  • Have submitted an EOI seeking Subclass 190 nomination for NSW only

NSW Target Sectors

To more effectively respond to changing skills shortages across the state, NSW is transitioning from the publication of an eligible ANZSCO skilled list to adopting a sector-focused approach.

The sectors identified as experiencing critical skills shortages in NSW include:

  • Health
  • Education
  • Information and Communication Technology (ICT)
  • Infrastructure
  • Agriculture

Important: Although NSW prioritizes target sectors, high-ranking EOIs submitted in non-priority sectors may also be considered. However, it's important to understand that the chances of receiving an invitation are exceptionally low due to high demand and limited spots.

Subclass 491 Basic Eligibility criteria

The details below are for the 2022-23 Skilled Work Regional visa (subclass 491) program year. Information regarding the eligibility criteria and application process for NSW nomination in the 2023-24 program year will be available soon.

Candidates may be nominated under two pathways:

  • Pathway 1 – Apply directly to an RDA office (see participating regions below).
    • Stream A - Established work history with a regional NSW-based employer
    • Stream B - My skills are required in regional NSW
  • Pathway 2 – Be invited by Investment NSW.

Requirements for Pathway 1 - Stream A

  • Candidates must have an eligible occupation.
  • Candidates must be currently living and working in a designated regional area of NSW and have continuously done so for the past 12 months.
  • The qualifying employment must be in the nominated (or closely related) occupation, with the same employer, deemed skilled by NSW and paid a minimum of $53,900 (pro-rated if under 38 hours/week).

Requirements for Pathway 1 - Stream B

  • Candidates must have an eligible occupation within an ANZSCO on the NSW Skills Lists (Pathway 1 - Stream B).
  • Candidates must be currently residing in NSW or Offshore and have continuously done so for a minimum of 3 months.

Requirements for Pathway 2

  • Candidates must have an eligible occupation within an ANZSCO on the NSW Skills Lists (Pathway 2)
  • Candidates must be currently residing in NSW or Offshore and have continuously done so for a minimum of 3 months.

Participating regions for Pathway 1 are:

The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

Northern Territory

Due to insufficient nomination allocations provided by the Australian Government for the current program year (2023-24), the NT Government is unable to accept new subclass 190 nomination applications at present. Those who meet relevant criteria will be offered a subclass 491 nomination. Read more
This occupation is NOT included in the Skilled List (MLTSSL, STSOL and ROL) and may not be eligible for nomination.

General Requirements

Candidates may be nominated under three streams/pathways:

Requirements for NT Residents

Candidates must:

  • Have been residing in the NT for at least 12 consecutive months, with no migrating dependants residing in another part of Australia.
  • Demonstrate full-time employment in the NT in an eligible occupation (i.e., nominated occupation or related to it) for at least 6 consecutive months immediately before applying (the employment must be available for at least 12 months). If the occupation is not “an eligible occupation”, a candidate may exceptionally still be considered if employed in health, aged or disabled care, education (incl. childcare), and hospitality.
  • Demonstrate that the position is based in the NT (serviced office spaced or hot desking generally not accepted) and the employer has been training for at least 12 months in the NT.

Requirements for Offshore Applicants

Candidates must:

  • Have post-qualification work experience of at least 1 year in the nominated occupation (additional work experience may be required under the priority occupations stream).
  • Demonstrate a genuine commitment to live and work in NT.
  • Provide evidence of financial capacity.
  • Meet the criteria relevant to one of the 3 streams:

  • Priority occupation stream

    • Have an occupation on the Northern Territory Offshore Migration Occupation List (NTOMOL).
    • Meet any additional work experience required as specified on the NTOMOL. Please, see below:

    NT Offshore Migration Occupations List (NTOMOL)

    225115: Digital Marketing Analyst
    Subclass 190Subclass 491Comments
    NN

    NT Family stream

    • Have an eligible family member in the NT who is a usual resident and has lived in the NT for at least 12 months. This person must be an Australian citizen, a permanent resident, or an Eligible New Zealand citizen or hold an eligible visa (Subclass 491, 494, 489 or a bridging visa associated with an application for a Subclass 887 or 191 visa). The eligible relative must confirm their willingness to provide settlement support.
    • Demonstrate genuine and sustained efforts to obtain employment from an NT employer.

    NT Job Offer stream

    • Have a job offer in the nominated occupation in an NT business that has been actively operating in the NT for at least 12 months.

NT Graduates

Candidates must:

  • Have completed two years of study in the NT.
  • Have completed one or more qualifications at an NT-based institution in a single tertiary course or a set of nested tertiary courses.
  • Demonstrate genuine and sustained efforts to obtain employment from an NT employer in the nominated occupation.

Candidates who:

  • hold a Graduate (Subclass 485) visa that expires after 1 July 2024 or who are eligible to apply for a Graduate (Subclass 485) visa, are unlikely to be offered a nomination in this program year.
  • are working in their nominated occupations or in critical sectors (healthcare, education and hospitality) would be prioritised.
The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

Queensland

2023-24 Queensland Skilled Migration Program

225115: Digital Marketing Analyst
TypeSubclass 190Subclass 491Minimum post-qualification work experience requirement
Offshore candidates (QSOL list)
Living in QLD (Skilled List)

General Requirements

Candidates may be nominated under four streams:

Requirements for 'Skilled workers living in QLD'

Candidates must:

  • Have a points-test result of 75 or higher for Subclass 190 (except for Trades occupations, which require 70 or higher) or, 65 or higher for Subclass 491.
  • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
  • Have Competent English or higher (6.0 on IELTS / 50 on PTE).
  • Have been living in QLD (regional for Subclass 491), undertaking full-time post-qualification employment (30 hrs/week) in the nominated occupation for ‘3 months immediately before EOI lodgement’ for Subclass 190 or, ‘at the time of your EOI lodgement’ for Subclass 491.
  • Provide evidence of ongoing full-time employment in QLD for a further 12 months for Subclass 190 or, 6 months for Subclass 491 (virtual office is not accepted).

Skilled workers living in QLD

Requirements for 'Skilled workers living Offshore'

Candidates must:

  • Have a points-test result of 75 or higher for Subclass 190 (except for Trades occupations, which require 70 or higher) or, 65 or higher for Subclass 491.
  • Have an eligible occupation on the ‘Queensland Skilled Occupation List’ (QSOL).
  • Have Competent English or higher (6.0 on IELTS / 50 on PTE).
  • Provide evidence of the required years of post-study work experience as per the QSOL and be employed in the nominated occupation when invited.

Skilled workers living Offshore

Requirements for 'Graduates of a QLD university'

Candidates must:

  • Have a points-test result of 75 or higher for Subclass 190 or, 65 or higher for Subclass 491.
  • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
  • Be living in Queensland (regional for Subclass 491).
  • Have Competent English or higher (6.0 on IELTS / 50 PTE).
  • Have completed 100% of their studies in Queensland and graduated in the last two years.
  • Meet the additional criteria for their qualification level as indicated below.

PhD or Doctorate Graduates (190 and 491) must:

  • Have had a positive decision on their thesis.

Master’s Graduates in STEM or Agriculture fields (190 and 491) must:

  • Be employed full-time (30 hrs/week) in the nominated occupation (or ANZSCO Skill Level 1).

Master’s Graduates - not in STEM or Agriculture fields (190 and 491) must:

  • Be employed full-time (30 hrs/week) in the nominated occupation (or ANZSCO Skill Level 1).
  • Have a grade point average of 6.0 or higher for Subclass 190 or 5.0 for Subclass 491.

Bachelor’s Graduates (190 and 491) must:

  • Be employed full-time (30 hrs/week) in the nominated occupation (or ANZSCO Skill Level 1).
  • Have a grade point average of 6.0 or higher for Subclass 190 or 5.0 for Subclass 491.

Graduates of a QLD University

Requirements for 'Small business owners in regional QLD'

Candidates must:

  • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
  • Have full-time work rights and not currently be studying.
  • Be living in regional Queensland.
  • Be working for the business full-time (30 hrs/week)
  • Have 100% ownership of the business.
  • Own and operate a business in regional Queensland.
  • Meet the criteria for Pathway 1 or Pathway 2 as indicated below.

Pathway 1

  • Have purchased an existing business for a minimum of $100,000.
  • The business must be a pre-existing business (operating for a minimum of 2 years) trading for a minimum of six months prior to lodging an Expression of Interest (EOI).
  • The business must employ at least one Australian resident (20 hrs/week) or two employees working 10 hrs/week.

Pathway 2

  • Have started a business and have continuously run that business for a minimum of two years. Must be generating a profit and have a turnover of $200,000 in the 12 months prior to application.

Small Business Owners in regional QLD

The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

South Australia

225115: Digital Marketing Analyst

2023-24 South Australia's Skilled Occupation List

StreamSubclass 190Subclass 491Minimum Points
GraduatesNN
Working in South AustraliaNN
Highly Skilled & TalentedNN
OffshoreNN

General Requirements

To be selected to apply for State nomination, most candidates must complete and submit a Registration of Interest (ROI) for South Australia via their Migration portal.

Candidates may be nominated under four streams:

Requirements for 'South Australian Graduates'

Candidates must:

  • Have an occupation under the Graduate stream on South Australia’s Skilled Occupation list.
  • Currently live and work in South Australia.
  • Have at least Competent English.
  • Have completed their qualification at a South Australian education. The course must be CRICOS registered with a minimum of 46 CRICOS weeks and meet the minimum qualification level listed for the occupation on South Australia’s Skilled Occupation list. At least 50% of the qualification must have been completed in SA, and the candidate must have resided in the State for at least 1 year during their studies.
  • Have been residing in South Australia for at least the last 12 months.
  • Have been working for the last 6 months and be currently employed (at least 30 hr/week). Employment must be related to the nominated occupation.

South Australian Graduates

Requirements for 'Working in South Australia'

Candidates must:

  • Have an occupation under the Working in SA stream on South Australia’s Skilled Occupation list.
  • Currently live and work in South Australia.
  • Have at least Competent English.
  • Have been residing in South Australia for at least the last 12 months.
  • Have been working for the last 6 months and be currently employed (at least 30 hr/week). Employment must be related to the nominated occupation.

Working in South Australia

Requirements for 'Highly Skilled and Talented'

Candidates must:

  • Currently live and work in South Australia, interstate or overseas.
  • Have at least Competent English.
  • Meet employment requirements if working or have been offered a position in South Australia. Employer requirements include an existing business of at least 12 months, located and operating in SA for the past 12 months and with an annual turnover of at least $4 million unless an exception applies.
  • Meet additional requirements if:
    • Candidate with Hi-Tech or Digital industry experience, including at least 2 years of experience in one of South Australia’s critical technology professions.
    • Candidate with Defence or Space industry experience, including having already commenced employment in a relevant organisation and currently working full-time in South Australia. Overseas candidates must demonstrate relevant experience and intend to relocate to South Australia.

Highly Skilled and Talented

Requirements for 'Offshore'

Candidates must:

  • Currently residing offshore.

Offshore

Tasmania

225115: Digital Marketing Analyst
Occupation Lists EligibilityNotes & caveats
Critical Roles List
Tasmanian Onshore Skilled Occupation List (TOSOL)Employer must have operated in Tasmania for at least three years; Skills assessment not available for this occupation
Overseas Skilled Occupation Profiles (OSOP)

Lists

  • Critical Roles List: An occupation included in the 'Critical Roles List' will be prioritised in the Migration Tasmania Gateway.
  • Tasmanian Onshore Skilled Occupation List (TOSOL): An occupation included in the TOSOL is eligible for subclass 190 nomination after 6 months employment in a closely related role. Occupations that are not on the TOSOL are eligible for subclass 190 nomination in the 'Tasmanian Skilled Employment' pathway after 15 months of related employment.
  • Overseas Skilled Occupation Profiles (OSOP): An occupation included in the OSOP list is eligible for the 'Overseas Applicant (OSOP) – Invitation Only' pathway (subclass 491 only).

Pathway Eligibility

225115: Digital Marketing Analyst
PathwaySubclass 190Subclass 491
Tasmanian Skilled Employment
Tasmanian Skilled Graduate
Tasmanian Established Resident
Tasmanian Business Operator
Overseas Applicant (Job Offer)
Overseas Applicant (OSOP) – Invitation Only
  • Occupation is IN the state occupation list and MAY be eligible if you meet the specific state nomination requirements
  • Occupation is IN the Skilled List and MAY be eligible if you meet the state nomination requirements
  • Occupation MAY NOT be eligible
  • Stream NOT applicable to the visa Subclass

Victoria

Victoria’s 2023-24 Skilled Visa Nomination Program

To be selected to apply for Victorian skilled visa nomination, candidates must complete and submit a Registration of Interest (ROI) for Victorian State Visa Nomination.

All occupations included in the Skilled List(MLTSSL, STSOL or ROL list) are eligible for nomination if the candidate meets the Victoria nomination criteria.

This occupation is NOT included in the Skilled List (MLTSSL, STSOL and ROL) and may not be eligible for nomination.

The following occupation groups are prioritised:

  • Health
  • Social services
  • Information Communication Technology (ICT)
  • Early childhood, primary, secondary, and special education teachers
  • Advanced manufacturing
  • Infrastructure
  • Renewable energy
  • Hospitality and tourism (491 visa only)

General Requirements for 'Skilled Nominated visa (subclass 190)'

Candidates applying for Subclass 190 nomination must:

  • Have an occupation on the Skilled List (MLTSSL, STSOL or ROL list).
  • Have had their Registration of Interest (ROI) selected.
  • If onshore, be living in Victoria at the time of nomination.
  • If onshore and claiming earnings from skilled employment in the ROI, the employer must be physically located in Victoria.
  • Be committed to living in Victoria.

General Requirements for 'Skilled Work Regional (Provisional) visa (subclass 491)'

Onshore Candidates must:

  • Have an occupation on the Skilled List (MLTSSL, STSOL or ROL list).
  • Have had their Registration of Interest (ROI) selected.
  • Be living and working in skilled employment in regional Victoria at the time of nomination. Candidates who are not working, or working in non-skilled employment, are not eligible to apply for nomination.
  • Be committed to living in regional Victoria.

Offshore Candidates must:

  • Have an occupation on the Skilled List (MLTSSL, STSOL or ROL list). Offshore candidates for 491 visas with skills in healthcare, social services and education will be prioritised.
  • Have had their Registration of Interest (ROI) selected.
  • Be committed to living in regional Victoria.

Western Australia

Western Australia occupation lists (WASMOL Schedule 1 & 2, and Graduate)

225115: Digital Marketing Analyst
Stream TypeStatusSubclass 190Subclass 491Minimum PointsPriority OccupationComments
Not AvailableNN

General Requirements

Candidates may be nominated under two streams:

Applicants for the General stream must satisfy Schedule 1 or Schedule 2 criteria, depending on their occupation.

Schedule 1 criteria, candidates must have:

  • An occupation on the WASMOL – Schedule 1 (Health & Medical Occupations).
  • Competent English.
  • At least one year of relevant Australian or overseas work experience.
  • At least 6-months full-time contract of employment in Western Australia (only applicable for Subclass 190 visa applicants, and except for those invited through a WA building and construction industry sector occupation).

Schedule 2 criteria, candidates must have:

  • An occupation on the WASMOL – Schedule 2.
  • Competent English.
  • At least 6-months full-time contract of employment in Western Australia (only applicable for Subclass 190 visa applicants, and except for those invited through a WA building and construction industry sector occupation).

WA Graduates must have:

  • An occupation on the GOL.
  • Studied at an accredited Western Australian educational institution, full-time and face-to-face, for at least two years.
  • Completed a Cert. III or higher qualification in a Western Australian university, higher education provider, TAFE, registered training provider or English language provider.
  • Competent English.
The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

Migration Program Planning Levels 2023-24

State & Territory Visa Allocations 2023-24

State / TerritoryNominated Subclass 190Work Regional Subclass 491Business Innovation & Investment Program
(BIIP)
ACT6006000
NSW2,6501,5000
NT2504000
QLD9006500
SA1,1001,2000
TAS6006000
VIC2,7006000
WA1,5008500
TOTAL10,3006,4000

Skill stream

Visa CategoryAllocations 2022-23Allocations 2023-24
Employer Sponsored35,00036,825
Skilled Independent32,10030,375
Regional34,00032,300
State/Territory Nominated31,00030,400
Business Innovation & Investment5,0001,900
Global Talent (Independent)5,0005,000
Distinguished Talent300300
Total Skill stream142,400137,100

Family stream

Visa CategoryAllocations 2022-23Allocations 2023-24
Partner40,50040,500
Parent8,5008,500
Child3,0003,000
Other Family500500
Total Family stream52,50052,500
Special Eligibility100400
 
TOTAL Migration Program195,000190,000

2023-2024 Migration Program planning levels

ANZSCO version 1.3, cat. no. 1220.0
Major Group: 2 - Professionals
Sub-Major Group: 22 - Business, Human Resource and Marketing Professionals
Minor Group: 225 - Sales, Marketing and Public Relations Professionals
Unit Group: 2251 - Advertising and Marketing Professionals

Description

Uses tools and techniques such as Pay per click, Search Engine Optimisation (SEO) and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving digital marketing campaigns and ultimately increasing sales.

Alternative Titles

There are no Alternative Titles for this occupation

Specialisations

There are no Specialisation Titles for this occupation

Alternative titles are any commonly used alternative title (or titles) for the occupation. These alternative titles have the same meaning as the principal title but may be less commonly used.

Specialisation titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.

2023 Skills Priority List

The Skills Priority List (SPL) provides a detailed view of occupations in shortage in Australian and by each state and territory. The SPL is released annually by Jobs and Skills Australia

Occupation Ratings: S Shortage; NS No Shortage; R Regional Shortage
National Future Demand:c Below economy average;b At economy average;a Above economy average

225115: Digital Marketing Analyst
National Future DemandNationalACTNSWNTQLDSATASVICWA
bNSNSSNSNSNSNSNSNS

What is the Skills Priority List (SPL)?
Jobs and Skills Australia – Skills Shortages Analysis

Unit Group 2251: Advertising and Marketing Professionals

Description

Develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Indicative Skill Level  1

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks

  • Planning, developing and organising advertising policies and campaigns to support sales objectives
  • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • Analysing data regarding consumer patterns and preferences
  • Interpreting and predicting current and future consumer trends
  • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Occupations in this Unit Group

Average Salary 2021

Unit Group 2251: Advertising and Marketing Professionals

TypeWeekly EarningsAnnual SalaryAverage Age
Males$ 1,955.40 $ 101,68138.6
Females$ 1,693.70 $ 88,07237.1
Persons$ 1,796.30 $ 93,40837.7

Complete list of Average Salary 2021 by occupation

Australian Bureau of Statistics, 2013, ANZSCO - Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.3, cat. no. 1220.0, https://www.abs.gov.au/ausstats/abs@.nsf/mf/1220.0 

SkillSelect EOI Backlog

EOI Data Current to 30/09/2023

Total Count EOIs @ 30/09/2023

Visa TypeSubmittedInvitedLodged
188 Business Innovation3,2432,636
189 Skilled Independent123,92226021,018
190 State/Territory Nominated228,59277936,154
491 State/Territory Nominated (Regional)188,64658322,859
491 Family Sponsored4,536<20704

EOIs by Occupation & Visa Type

225115: Digital Marketing Analyst

189 Skilled Independent

190 State/Territory Nominated

491 State/Territory Nominated

491 Family Sponsored

Notes

  • Counts of EOIs with less than 65 points are not shown.
  • Counts which are less than 20 are shown as '<20'.

EOI Status

SUBMITTED an EOI that meets all requirements for all selected visa subclasses and has all fields completed can be submitted. Once submitted, points are attributed to the EOI based on the information provided. Submitted EOIs are eligible for selection in an invitation round.

INVITED an invitation to apply for a visa has been issued.

LODGED a visa application has been lodged using an invitation to apply for a visa.

This data draws from the SkillSelect EOI Dashboard  and is thus as accurate as the information on that source. This information is intended to provide a general overview of the SkillSelect dataset in a specific point in time, rather than a real-time database.
Anzscosearch will provide this information as long as it remains available on the SkillSelect website.

DAMA - Designated Area Migration Agreement

Occupation NOT in any DAMA list.

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