デジタル マーケティング アナリスト (ANZSCO 225115)

Friday 10 November 2023

デジタル マーケティングは、今日のデジタル時代の広告戦略に不可欠な要素となっています。企業がターゲット ユーザーにリーチし、商品やサービスを効果的に宣伝しようと努めるにつれて、デジタル マーケティング アナリストの役割が非常に重要になってきています。この記事では、デジタル マーケティング アナリストの責任と要件について説明し、オーストラリアのさまざまな州および準州におけるこの職業の移民プロセスの概要を説明します。

デジタル マーケティング アナリスト: 概要:

デジタル マーケティング アナリストは、販売目標をサポートするための広告戦略とキャンペーンの開発と調整を担当します。彼らは、オンライン消費者の行動をより深く理解するために、クリックごとの支払い、検索エンジン最適化 (SEO)、Web サイトでの顧客行動の追跡などのさまざまなツールやテクニックを使用しています。目標は、デジタル マーケティング キャンペーンを改善し、最終的に売上を増加させることです。

デジタル マーケティング アナリストの責任:

デジタル マーケティング アナリストの主な責任は次のとおりです。

<オル>
  • 販売目標を達成するための広告ポリシーやキャンペーンを計画、開発、組織する
  • ターゲット市場にリーチし、消費者の意識を高め、商品やサービスを効果的に宣伝するための広告戦略やキャンペーンについて経営陣やクライアントにアドバイスを行う
  • アートワーク、コピーライティング、メディア脚本、テレビや映画の制作、メディアへの掲載などの専門的な活動を伴う広告キャンペーンの制作を調整する
  • 消費者のパターンと好みに関するデータを分析し、現在および将来の消費者トレンドを解釈して予測する
  • 新規および既存の商品やサービスの潜在的な需要と市場の特徴を調査し、データやその他の統計情報を収集して分析する
  • マーケティング目標、ポリシー、プログラムの準備と実行を通じて、ビジネスの成長と発展をサポートする
  • 新規および既存の商品やサービスの市場機会を特定するための市場調査を委託および実施する
  • 製品構成、価格設定、広告と販売促進、販売、流通チャネルなど、マーケティングのあらゆる要素についてアドバイスを行う
  • オーストラリアのデジタル マーケティング アナリストの入国手続き:

    デジタル マーケティング アナリストとしてオーストラリアに移住するには、各自の職業に特有の入国手続きに従う必要があります。このプロセスには、SkillSelect システムを通じて関心表明 (EOI) を提出し、技能ビザを申請するための招待状を受け取ることが含まれます。以下は、オーストラリアのさまざまな州および準州におけるデジタル マーケティング アナリストの入国手続きの概要です。

    <テーブル> オーストラリア首都特別地域 (ACT) ニューサウスウェールズ州 (NSW) ノーザンテリトリー (ノーザンテリトリー) クイーンズランド州 (QLD) デジタル マーケティング アナリストは、技能労働地域 (暫定) ビザ (サブクラス 491) に基づいて推薦を申請できます。具体的な要件には、ACT クリティカル スキル リストに記載されている職業を持っていること、キャンベラに少なくとも 3 か月居住していること、キャンベラで少なくとも 13 週間働いていることが含まれます。英語能力と経済的能力も不可欠です。 ニューサウスウェールズ州のデジタル マーケティング アナリストは、技能労働地域(暫定)ビザ(サブクラス 491)に基づいて推薦を申請できます。要件には、ニューサウスウェールズ州スキルリストに記載されている職業を持っていること、ニューサウスウェールズ州に少なくとも3か月居住していること、指定された地域で雇用されていることなどが含まれます。英語力と経済力も必要です。 NT は、技能労働地域 (暫定) ビザ (サブクラス 491) を通じてデジタル マーケティング アナリストの推薦を受け付けています。資格基準には、ノーザンテリトリーオフショア移住職業リストに載っている職業を持っていること、職務経験要件を満たしていること、ノーザンテリトリーに住み、働くことに真の決意を示していることが含まれます。ノーザンテリトリーの居住者、オフショアの応募者、ノーザンテリトリーの卒業生には、特定の要件が適用されます。 QLD は、技能労働地域 (暫定) ビザ (サブクラス 491) に基づくデジタル マーケティング アナリストの推薦を募集しています。要件には、クイーンズランド州技能職業リストに掲載されている職業を持っていること、指定された期間QLD州に居住および勤務していること、英語能力基準を満たすことが含まれます。クイーンズランド州に住む熟練労働者、海外に住む熟練労働者、およびクイーンズランド州の大学の卒業生が推薦に応募できます。 南オーストラリア州 (SA) タスマニア (TAS) ビクトリア (VIC) 西オーストラリア州 (WA) SA のデジタル マーケティング アナリストは、技能労働地域 (暫定) ビザ (サブクラス 491) に基づいて推薦を申請できます。要件には、SA 技能職業リストに記載されている職業を持っていること、SA に居住および勤務していること、そして英語能力の基準を満たしていること。南オーストラリア州の卒業生、南オーストラリア州で働く人、高度なスキルと才能のある個人が推薦経路を利用できます。 TAS では、技能労働地域 (暫定) ビザ (サブクラス 491) など、さまざまな経路を通じてデジタル マーケティング アナリストの推薦を提供しています。具体的な要件は、重要な役割リストや海外熟練職業プロフィール (OSOP) に載っている職業など、選択した経路によって異なります。雇用および居住条件も適用されます。 VIC は、スキルド指名ビザ (サブクラス 190) およびスキルド労働地域 (暫定) ビザ (サブクラス 491) に基づいてデジタル マーケティング アナリストに指名の機会を提供します。要件には、スキルリストに載っている職業があること、居住基準を満たすこと、ビクトリア州に住むことに専念していることが含まれます。 VIC 在住の熟練労働者および VIC 大学の卒業生には、特定の進路が用意されています。 WA は、西オーストラリア州移住技能者職業リスト (WASMOL スケジュール 1 および 2) に掲載されている職業を含む一般枠でデジタル マーケティング アナリストの推薦を行っています。要件には、関連する資格、職歴、西オーストラリア州での雇用が含まれます。英語力も必要です。

    結論:

    企業がデジタル マーケティング戦略に引き続き注力するにつれ、効果的な広告キャンペーンを開発し、ターゲット市場にリーチする上でデジタル マーケティング アナリストの役割が重要になっています。オーストラリアは、さまざまな州および準州のさまざまな熟練ビザプログラムを通じて、デジタル マーケティング アナリストに移民の機会を提供しています。特定の要件を満たし、入国手続きに従うことで、個人はオーストラリアでデジタル マーケティング アナリストとしてのキャリアを追求することができます。

    225115: Digital Marketing Analyst

    No Shortage / 2023 Skills Priority List:
    Current Demand / Future Demand
    Skill Level  1  Assessing Authority  N/AN/AMinimum points Last invitation Round 25/05/2023 (Subclass 189):
    No invitations were given

    State/Territory Eligibility Summary Table

    State/Territory NominationVisa Subclass 190  Visa Subclass 491  
    ACTAustralian Capital Territory  
    NSWNew South Wales  
    NTNorthern Territory (NT Residents & Graduates)  
    NTNorthern Territory (Offshore: Priority Occupation)  
    QLDQueensland (Living in QLD)  
    QLDQueensland (Offshore)  
    SASouth Australia (Graduates)  
    SASouth Australia (Working in SA)  
    SASouth Australia (Highly Skilled & Talented)  
    SASouth Australia (Offshore)  
    TASTasmanian Skilled Employment  
    TASTasmanian Skilled Graduate  
    TASTasmanian Established Resident  
    TASTasmanian Business Operator  
    TASOverseas Applicant (Job Offer)  
    TASOverseas Applicant (OSOP) – Invitation Only  
    VICVictoria  
    WAWestern Australia - WASMOL Schedule 1  
    WAWestern Australia - WASMOL Schedule 2  
    WAWestern Australia - Graduate  
    • Occupation is IN the State/Territory Skilled Occupation List and MAY be eligible if you meet the specific State/Territory nomination requirements
    • Occupation is IN the Skilled List (MLTSSL, STSOL or ROL list) and MAY be eligible if you meet the State/Territory nomination requirements
    • Occupation MAY NOT be eligible
    • Stream NOT applicable to the visa Subclass
    • Migration Program currently CLOSED

    State/Territory Eligibility Details

    Australian Capital Territory

    ACT Critical Skills List

    225115: Digital Marketing Analyst
    Subclass 190Subclass 491Nomination places available per month

    General Requirements

    Candidates must register their interest in ACT nomination by completing a score-based Canberra Matrix
    Candidates may be nominated under four streams:

    • Canberra Residents
    • Overseas Applicants
    • Doctorate Streamlined nomination
    • Significant economic benefit

    Requirements for Canberra Residents

    Candidates applying for Subclass 190 nomination must:

    • Have an occupation on the ACT Critical Skills List; or be the primary holder of a 457/482 visa sponsored by an ACT employer for the last 6 months; or be the majority owner of an eligible ACT business claiming Matrix points in the Small Business Owner category.
    • Have lived in Canberra for the last 6 months and continue until invitation.
    • Have worked in Canberra for at least 26 weeks (overall hourly and/or earnings requirements apply).
    • Have ‘Proficient’ or ‘Superior’ English (ANZSCO 351311 Chef, and ANZSCO skill level 3 to 5 are exempt).

    Candidates applying for Subclass 491 nomination must:

    • Have an occupation on the ACT Critical Skills List; or be the primary holder of a 457/482 visa sponsored by an ACT employer for the last 3 months; or be the majority owner of an eligible ACT business claiming Matrix points in the Small Business Owner category.
    • Have lived in Canberra for the last 3 months and continue until invitation.
    • Have worked in Canberra for at least 13 weeks (overall hourly and/or earnings requirements apply).
    • Have ‘Competent’ English.

    Requirements for Overseas Applicants

    Candidates applying for Subclass 190 nomination must:

    • Have an occupation on the ACT Critical Skills List.
    • Have at least three years full time, post graduate relevant work experience in your nominated occupation in the last five years.
    • Have researched the ACT labour market and be satisfied with being employable in Canberra.
    • Have ‘Proficient’ or ‘Superior’ English (ANZSCO 351311 Chef, and ANZSCO skill level 3 to 5 are exempt).
    • Be living overseas and have not lived in Australia for the last 12 months.
    • Have access to sufficient settlement funds.

    Candidates applying for Subclass 491 nomination must:

    • Have an occupation on the ACT Critical Skills List.
    • Have at least one year full time, post graduate relevant work experience in your nominated occupation in the last five years.
    • Have researched the ACT labour market and be satisfied with being employable in Canberra.
    • Have ‘Competent’ English.
    • Be living overseas and have not lived in Australia for the last 12 months.
    • Have access to sufficient settlement funds.

    Doctorate Streamlined nomination

    Candidates must:

    • Have lived in Canberra for the last 12 months (interstate and overseas residents may be eligible if they completed their doctoral degree from an ACT within the last two years).
    • Have completed a professional or research doctoral degree at an ACT university.

    Significant economic benefit

    • Invitation can ONLY be initiated by the ACT government.

    New South Wales

    This occupation is NOT included in the Skilled List (MLTSSL, STSOL and ROL) and may not be eligible for nomination.

    Subclass 190 Basic Eligibility criteria

    • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
    • Candidates must be currently residing in NSW or Offshore and have continuously done so for a minimum of 6 months.
    • Have submitted an EOI seeking Subclass 190 nomination for NSW only

    NSW Target Sectors

    To more effectively respond to changing skills shortages across the state, NSW is transitioning from the publication of an eligible ANZSCO skilled list to adopting a sector-focused approach.

    The sectors identified as experiencing critical skills shortages in NSW include:

    • Health
    • Education
    • Information and Communication Technology (ICT)
    • Infrastructure
    • Agriculture

    Important: Although NSW prioritizes target sectors, high-ranking EOIs submitted in non-priority sectors may also be considered. However, it's important to understand that the chances of receiving an invitation are exceptionally low due to high demand and limited spots.

    Subclass 491 Basic Eligibility criteria

    The details below are for the 2022-23 Skilled Work Regional visa (subclass 491) program year. Information regarding the eligibility criteria and application process for NSW nomination in the 2023-24 program year will be available soon.

    Candidates may be nominated under two pathways:

    • Pathway 1 – Apply directly to an RDA office (see participating regions below).
      • Stream A - Established work history with a regional NSW-based employer
      • Stream B - My skills are required in regional NSW
    • Pathway 2 – Be invited by Investment NSW.

    Requirements for Pathway 1 - Stream A

    • Candidates must have an eligible occupation.
    • Candidates must be currently living and working in a designated regional area of NSW and have continuously done so for the past 12 months.
    • The qualifying employment must be in the nominated (or closely related) occupation, with the same employer, deemed skilled by NSW and paid a minimum of $53,900 (pro-rated if under 38 hours/week).

    Requirements for Pathway 1 - Stream B

    • Candidates must have an eligible occupation within an ANZSCO on the NSW Skills Lists (Pathway 1 - Stream B).
    • Candidates must be currently residing in NSW or Offshore and have continuously done so for a minimum of 3 months.

    Requirements for Pathway 2

    • Candidates must have an eligible occupation within an ANZSCO on the NSW Skills Lists (Pathway 2)
    • Candidates must be currently residing in NSW or Offshore and have continuously done so for a minimum of 3 months.

    Participating regions for Pathway 1 are:

    The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

    Northern Territory

    Due to insufficient nomination allocations provided by the Australian Government for the current program year (2023-24), the NT Government is unable to accept new subclass 190 nomination applications at present. Those who meet relevant criteria will be offered a subclass 491 nomination. Read more
    This occupation is NOT included in the Skilled List (MLTSSL, STSOL and ROL) and may not be eligible for nomination.

    General Requirements

    Candidates may be nominated under three streams/pathways:

    Requirements for NT Residents

    Candidates must:

    • Have been residing in the NT for at least 12 consecutive months, with no migrating dependants residing in another part of Australia.
    • Demonstrate full-time employment in the NT in an eligible occupation (i.e., nominated occupation or related to it) for at least 6 consecutive months immediately before applying (the employment must be available for at least 12 months). If the occupation is not “an eligible occupation”, a candidate may exceptionally still be considered if employed in health, aged or disabled care, education (incl. childcare), and hospitality.
    • Demonstrate that the position is based in the NT (serviced office spaced or hot desking generally not accepted) and the employer has been training for at least 12 months in the NT.

    Requirements for Offshore Applicants

    Candidates must:

    • Have post-qualification work experience of at least 1 year in the nominated occupation (additional work experience may be required under the priority occupations stream).
    • Demonstrate a genuine commitment to live and work in NT.
    • Provide evidence of financial capacity.
    • Meet the criteria relevant to one of the 3 streams:

    • Priority occupation stream

      • Have an occupation on the Northern Territory Offshore Migration Occupation List (NTOMOL).
      • Meet any additional work experience required as specified on the NTOMOL. Please, see below:

      NT Offshore Migration Occupations List (NTOMOL)

      225115: Digital Marketing Analyst
      Subclass 190Subclass 491Comments
      NN

      NT Family stream

      • Have an eligible family member in the NT who is a usual resident and has lived in the NT for at least 12 months. This person must be an Australian citizen, a permanent resident, or an Eligible New Zealand citizen or hold an eligible visa (Subclass 491, 494, 489 or a bridging visa associated with an application for a Subclass 887 or 191 visa). The eligible relative must confirm their willingness to provide settlement support.
      • Demonstrate genuine and sustained efforts to obtain employment from an NT employer.

      NT Job Offer stream

      • Have a job offer in the nominated occupation in an NT business that has been actively operating in the NT for at least 12 months.

    NT Graduates

    Candidates must:

    • Have completed two years of study in the NT.
    • Have completed one or more qualifications at an NT-based institution in a single tertiary course or a set of nested tertiary courses.
    • Demonstrate genuine and sustained efforts to obtain employment from an NT employer in the nominated occupation.

    Candidates who:

    • hold a Graduate (Subclass 485) visa that expires after 1 July 2024 or who are eligible to apply for a Graduate (Subclass 485) visa, are unlikely to be offered a nomination in this program year.
    • are working in their nominated occupations or in critical sectors (healthcare, education and hospitality) would be prioritised.
    The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

    Queensland

    2023-24 Queensland Skilled Migration Program

    225115: Digital Marketing Analyst
    TypeSubclass 190Subclass 491Minimum post-qualification work experience requirement
    Offshore candidates (QSOL list)
    Living in QLD (Skilled List)

    General Requirements

    Candidates may be nominated under four streams:

    Requirements for 'Skilled workers living in QLD'

    Candidates must:

    • Have a points-test result of 75 or higher for Subclass 190 (except for Trades occupations, which require 70 or higher) or, 65 or higher for Subclass 491.
    • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
    • Have Competent English or higher (6.0 on IELTS / 50 on PTE).
    • Have been living in QLD (regional for Subclass 491), undertaking full-time post-qualification employment (30 hrs/week) in the nominated occupation for ‘3 months immediately before EOI lodgement’ for Subclass 190 or, ‘at the time of your EOI lodgement’ for Subclass 491.
    • Provide evidence of ongoing full-time employment in QLD for a further 12 months for Subclass 190 or, 6 months for Subclass 491 (virtual office is not accepted).

    Skilled workers living in QLD

    Requirements for 'Skilled workers living Offshore'

    Candidates must:

    • Have a points-test result of 75 or higher for Subclass 190 (except for Trades occupations, which require 70 or higher) or, 65 or higher for Subclass 491.
    • Have an eligible occupation on the ‘Queensland Skilled Occupation List’ (QSOL).
    • Have Competent English or higher (6.0 on IELTS / 50 on PTE).
    • Provide evidence of the required years of post-study work experience as per the QSOL and be employed in the nominated occupation when invited.

    Skilled workers living Offshore

    Requirements for 'Graduates of a QLD university'

    Candidates must:

    • Have a points-test result of 75 or higher for Subclass 190 or, 65 or higher for Subclass 491.
    • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
    • Be living in Queensland (regional for Subclass 491).
    • Have Competent English or higher (6.0 on IELTS / 50 PTE).
    • Have completed 100% of their studies in Queensland and graduated in the last two years.
    • Meet the additional criteria for their qualification level as indicated below.

    PhD or Doctorate Graduates (190 and 491) must:

    • Have had a positive decision on their thesis.

    Master’s Graduates in STEM or Agriculture fields (190 and 491) must:

    • Be employed full-time (30 hrs/week) in the nominated occupation (or ANZSCO Skill Level 1).

    Master’s Graduates - not in STEM or Agriculture fields (190 and 491) must:

    • Be employed full-time (30 hrs/week) in the nominated occupation (or ANZSCO Skill Level 1).
    • Have a grade point average of 6.0 or higher for Subclass 190 or 5.0 for Subclass 491.

    Bachelor’s Graduates (190 and 491) must:

    • Be employed full-time (30 hrs/week) in the nominated occupation (or ANZSCO Skill Level 1).
    • Have a grade point average of 6.0 or higher for Subclass 190 or 5.0 for Subclass 491.

    Graduates of a QLD University

    Requirements for 'Small business owners in regional QLD'

    Candidates must:

    • Have an occupation on the Department’s relevant Skilled List (MLTSSL, STSOL or ROL).
    • Have full-time work rights and not currently be studying.
    • Be living in regional Queensland.
    • Be working for the business full-time (30 hrs/week)
    • Have 100% ownership of the business.
    • Own and operate a business in regional Queensland.
    • Meet the criteria for Pathway 1 or Pathway 2 as indicated below.

    Pathway 1

    • Have purchased an existing business for a minimum of $100,000.
    • The business must be a pre-existing business (operating for a minimum of 2 years) trading for a minimum of six months prior to lodging an Expression of Interest (EOI).
    • The business must employ at least one Australian resident (20 hrs/week) or two employees working 10 hrs/week.

    Pathway 2

    • Have started a business and have continuously run that business for a minimum of two years. Must be generating a profit and have a turnover of $200,000 in the 12 months prior to application.

    Small Business Owners in regional QLD

    The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

    South Australia

    225115: Digital Marketing Analyst

    2023-24 South Australia's Skilled Occupation List

    StreamSubclass 190Subclass 491Minimum Points
    GraduatesNN
    Working in South AustraliaNN
    Highly Skilled & TalentedNN
    OffshoreNN

    General Requirements

    To be selected to apply for State nomination, most candidates must complete and submit a Registration of Interest (ROI) for South Australia via their Migration portal.

    Candidates may be nominated under four streams:

    Requirements for 'South Australian Graduates'

    Candidates must:

    • Have an occupation under the Graduate stream on South Australia’s Skilled Occupation list.
    • Currently live and work in South Australia.
    • Have at least Competent English.
    • Have completed their qualification at a South Australian education. The course must be CRICOS registered with a minimum of 46 CRICOS weeks and meet the minimum qualification level listed for the occupation on South Australia’s Skilled Occupation list. At least 50% of the qualification must have been completed in SA, and the candidate must have resided in the State for at least 1 year during their studies.
    • Have been residing in South Australia for at least the last 12 months.
    • Have been working for the last 6 months and be currently employed (at least 30 hr/week). Employment must be related to the nominated occupation.

    South Australian Graduates

    Requirements for 'Working in South Australia'

    Candidates must:

    • Have an occupation under the Working in SA stream on South Australia’s Skilled Occupation list.
    • Currently live and work in South Australia.
    • Have at least Competent English.
    • Have been residing in South Australia for at least the last 12 months.
    • Have been working for the last 6 months and be currently employed (at least 30 hr/week). Employment must be related to the nominated occupation.

    Working in South Australia

    Requirements for 'Highly Skilled and Talented'

    Candidates must:

    • Currently live and work in South Australia, interstate or overseas.
    • Have at least Competent English.
    • Meet employment requirements if working or have been offered a position in South Australia. Employer requirements include an existing business of at least 12 months, located and operating in SA for the past 12 months and with an annual turnover of at least $4 million unless an exception applies.
    • Meet additional requirements if:
      • Candidate with Hi-Tech or Digital industry experience, including at least 2 years of experience in one of South Australia’s critical technology professions.
      • Candidate with Defence or Space industry experience, including having already commenced employment in a relevant organisation and currently working full-time in South Australia. Overseas candidates must demonstrate relevant experience and intend to relocate to South Australia.

    Highly Skilled and Talented

    Requirements for 'Offshore'

    Candidates must:

    • Currently residing offshore.

    Offshore

    Tasmania

    225115: Digital Marketing Analyst
    Occupation Lists EligibilityNotes & caveats
    Critical Roles List
    Tasmanian Onshore Skilled Occupation List (TOSOL)Employer must have operated in Tasmania for at least three years; Skills assessment not available for this occupation
    Overseas Skilled Occupation Profiles (OSOP)

    Lists

    • Critical Roles List: An occupation included in the 'Critical Roles List' will be prioritised in the Migration Tasmania Gateway.
    • Tasmanian Onshore Skilled Occupation List (TOSOL): An occupation included in the TOSOL is eligible for subclass 190 nomination after 6 months employment in a closely related role. Occupations that are not on the TOSOL are eligible for subclass 190 nomination in the 'Tasmanian Skilled Employment' pathway after 15 months of related employment.
    • Overseas Skilled Occupation Profiles (OSOP): An occupation included in the OSOP list is eligible for the 'Overseas Applicant (OSOP) – Invitation Only' pathway (subclass 491 only).

    Pathway Eligibility

    225115: Digital Marketing Analyst
    PathwaySubclass 190Subclass 491
    Tasmanian Skilled Employment
    Tasmanian Skilled Graduate
    Tasmanian Established Resident
    Tasmanian Business Operator
    Overseas Applicant (Job Offer)
    Overseas Applicant (OSOP) – Invitation Only
    • Occupation is IN the state occupation list and MAY be eligible if you meet the specific state nomination requirements
    • Occupation is IN the Skilled List and MAY be eligible if you meet the state nomination requirements
    • Occupation MAY NOT be eligible
    • Stream NOT applicable to the visa Subclass

    Victoria

    Victoria’s 2023-24 Skilled Visa Nomination Program

    To be selected to apply for Victorian skilled visa nomination, candidates must complete and submit a Registration of Interest (ROI) for Victorian State Visa Nomination.

    All occupations included in the Skilled List(MLTSSL, STSOL or ROL list) are eligible for nomination if the candidate meets the Victoria nomination criteria.

    This occupation is NOT included in the Skilled List (MLTSSL, STSOL and ROL) and may not be eligible for nomination.

    The following occupation groups are prioritised:

    • Health
    • Social services
    • Information Communication Technology (ICT)
    • Early childhood, primary, secondary, and special education teachers
    • Advanced manufacturing
    • Infrastructure
    • Renewable energy
    • Hospitality and tourism (491 visa only)

    General Requirements for 'Skilled Nominated visa (subclass 190)'

    Candidates applying for Subclass 190 nomination must:

    • Have an occupation on the Skilled List (MLTSSL, STSOL or ROL list).
    • Have had their Registration of Interest (ROI) selected.
    • If onshore, be living in Victoria at the time of nomination.
    • If onshore and claiming earnings from skilled employment in the ROI, the employer must be physically located in Victoria.
    • Be committed to living in Victoria.

    General Requirements for 'Skilled Work Regional (Provisional) visa (subclass 491)'

    Onshore Candidates must:

    • Have an occupation on the Skilled List (MLTSSL, STSOL or ROL list).
    • Have had their Registration of Interest (ROI) selected.
    • Be living and working in skilled employment in regional Victoria at the time of nomination. Candidates who are not working, or working in non-skilled employment, are not eligible to apply for nomination.
    • Be committed to living in regional Victoria.

    Offshore Candidates must:

    • Have an occupation on the Skilled List (MLTSSL, STSOL or ROL list). Offshore candidates for 491 visas with skills in healthcare, social services and education will be prioritised.
    • Have had their Registration of Interest (ROI) selected.
    • Be committed to living in regional Victoria.

    Western Australia

    Western Australia occupation lists (WASMOL Schedule 1 & 2, and Graduate)

    225115: Digital Marketing Analyst
    Stream TypeStatusSubclass 190Subclass 491Minimum PointsPriority OccupationComments
    Not AvailableNN

    General Requirements

    Candidates may be nominated under two streams:

    Applicants for the General stream must satisfy Schedule 1 or Schedule 2 criteria, depending on their occupation.

    Schedule 1 criteria, candidates must have:

    • An occupation on the WASMOL – Schedule 1 (Health & Medical Occupations).
    • Competent English.
    • At least one year of relevant Australian or overseas work experience.
    • At least 6-months full-time contract of employment in Western Australia (only applicable for Subclass 190 visa applicants, and except for those invited through a WA building and construction industry sector occupation).

    Schedule 2 criteria, candidates must have:

    • An occupation on the WASMOL – Schedule 2.
    • Competent English.
    • At least 6-months full-time contract of employment in Western Australia (only applicable for Subclass 190 visa applicants, and except for those invited through a WA building and construction industry sector occupation).

    WA Graduates must have:

    • An occupation on the GOL.
    • Studied at an accredited Western Australian educational institution, full-time and face-to-face, for at least two years.
    • Completed a Cert. III or higher qualification in a Western Australian university, higher education provider, TAFE, registered training provider or English language provider.
    • Competent English.
    The above is a summary of key/essential eligibility criteria; it is not an exhaustive list of requirements. You are encouraged to check all criteria on the relevant State/Territory website.

    Migration Program Planning Levels 2023-24

    State & Territory Visa Allocations 2023-24

    State / TerritoryNominated Subclass 190Work Regional Subclass 491Business Innovation & Investment Program
    (BIIP)
    ACT6006000
    NSW2,6501,5000
    NT2504000
    QLD9006500
    SA1,1001,2000
    TAS6006000
    VIC2,7006000
    WA1,5008500
    TOTAL10,3006,4000

    Skill stream

    Visa CategoryAllocations 2022-23Allocations 2023-24
    Employer Sponsored35,00036,825
    Skilled Independent32,10030,375
    Regional34,00032,300
    State/Territory Nominated31,00030,400
    Business Innovation & Investment5,0001,900
    Global Talent (Independent)5,0005,000
    Distinguished Talent300300
    Total Skill stream142,400137,100

    Family stream

    Visa CategoryAllocations 2022-23Allocations 2023-24
    Partner40,50040,500
    Parent8,5008,500
    Child3,0003,000
    Other Family500500
    Total Family stream52,50052,500
    Special Eligibility100400
     
    TOTAL Migration Program195,000190,000

    2023-2024 Migration Program planning levels

    ANZSCO version 1.3, cat. no. 1220.0
    Major Group: 2 - Professionals
    Sub-Major Group: 22 - Business, Human Resource and Marketing Professionals
    Minor Group: 225 - Sales, Marketing and Public Relations Professionals
    Unit Group: 2251 - Advertising and Marketing Professionals

    Description

    Uses tools and techniques such as Pay per click, Search Engine Optimisation (SEO) and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving digital marketing campaigns and ultimately increasing sales.

    Alternative Titles

    There are no Alternative Titles for this occupation

    Specialisations

    There are no Specialisation Titles for this occupation

    Alternative titles are any commonly used alternative title (or titles) for the occupation. These alternative titles have the same meaning as the principal title but may be less commonly used.

    Specialisation titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.

    2023 Skills Priority List

    The Skills Priority List (SPL) provides a detailed view of occupations in shortage in Australian and by each state and territory. The SPL is released annually by Jobs and Skills Australia

    Occupation Ratings: S Shortage; NS No Shortage; R Regional Shortage
    National Future Demand:c Below economy average;b At economy average;a Above economy average

    225115: Digital Marketing Analyst
    National Future DemandNationalACTNSWNTQLDSATASVICWA
    bNSNSSNSNSNSNSNSNS

    What is the Skills Priority List (SPL)?
    Jobs and Skills Australia – Skills Shortages Analysis

    Unit Group 2251: Advertising and Marketing Professionals

    Description

    Develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

    Indicative Skill Level  1

    In Australia and New Zealand:

    Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

    Tasks

    • Planning, developing and organising advertising policies and campaigns to support sales objectives
    • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
    • Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
    • Analysing data regarding consumer patterns and preferences
    • Interpreting and predicting current and future consumer trends
    • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
    • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
    • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
    • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

    Occupations in this Unit Group

    Average Salary 2021

    Unit Group 2251: Advertising and Marketing Professionals

    TypeWeekly EarningsAnnual SalaryAverage Age
    Males$ 1,955.40 $ 101,68138.6
    Females$ 1,693.70 $ 88,07237.1
    Persons$ 1,796.30 $ 93,40837.7

    Complete list of Average Salary 2021 by occupation

    Australian Bureau of Statistics, 2013, ANZSCO - Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.3, cat. no. 1220.0, https://www.abs.gov.au/ausstats/abs@.nsf/mf/1220.0 

    SkillSelect EOI Backlog

    EOI Data Current to 30/09/2023

    Total Count EOIs @ 30/09/2023

    Visa TypeSubmittedInvitedLodged
    188 Business Innovation3,2432,636
    189 Skilled Independent123,92226021,018
    190 State/Territory Nominated228,59277936,154
    491 State/Territory Nominated (Regional)188,64658322,859
    491 Family Sponsored4,536<20704

    EOIs by Occupation & Visa Type

    225115: Digital Marketing Analyst

    189 Skilled Independent

    190 State/Territory Nominated

    491 State/Territory Nominated

    491 Family Sponsored

    Notes

    • Counts of EOIs with less than 65 points are not shown.
    • Counts which are less than 20 are shown as '<20'.

    EOI Status

    SUBMITTED an EOI that meets all requirements for all selected visa subclasses and has all fields completed can be submitted. Once submitted, points are attributed to the EOI based on the information provided. Submitted EOIs are eligible for selection in an invitation round.

    INVITED an invitation to apply for a visa has been issued.

    LODGED a visa application has been lodged using an invitation to apply for a visa.

    This data draws from the SkillSelect EOI Dashboard  and is thus as accurate as the information on that source. This information is intended to provide a general overview of the SkillSelect dataset in a specific point in time, rather than a real-time database.
    Anzscosearch will provide this information as long as it remains available on the SkillSelect website.

    DAMA - Designated Area Migration Agreement

    Occupation NOT in any DAMA list.

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