Visual Merchandisers, also known as Window Dressers, are professionals who specialize in planning and installing internal, window, and fixed displays to showcase goods in the most appealing way. Their main goal is to attract customers and increase sales by creating visually appealing displays that effectively highlight the features and benefits of the products.

Indicative Skill Level:

Most Visual Merchandisers possess a skill level that is commensurate with the qualifications and experience outlined below:

In Australia:

• AQF Certificate II or III (ANZSCO Skill Level 4)

In New Zealand:

• NZQF Level 2 or 3 qualification (ANZSCO Skill Level 4)

However, in some cases, relevant experience of at least one year may substitute for the formal qualifications mentioned above. Additionally, some positions may require on-the-job training and/or additional experience in addition to the formal qualification.

Tasks Include:

• Determining goods for display in accordance with prospective seasonal and promotional events
• Developing overall promotional and display plans for approval
• Preparing sketches and models showing layout, color, and other features for approval
• Obtaining props and other accessories, and building displays
• Setting up fabricated displays in store windows and other areas
• Organizing the setting out of goods to be shown as part of permanent displays
• Arranging ticketing and signage
• Arranging lighting to highlight fixtures, displays, and goods

Occupation:

• 639511 Visual Merchandiser

Alternative Title: Window Dresser

A Visual Merchandiser, or Window Dresser, plans and installs internal, window, and fixed displays to showcase goods in the most appealing way. Their skill level is rated as 4.