Advertising, Public Relations and Sales Managers (ANZSCO 131) play a crucial role in planning, organizing, directing, controlling, and coordinating advertising, public relations, sales, and marketing activities within organizations. They are responsible for developing and implementing strategies to maximize sales, promote goods and services, build brand image and loyalty, and maintain a positive reputation with customers, investors, and the public.

Indicative Skill Level:

In Australia and New Zealand, most occupations in this minor group require a bachelor's degree or higher qualification. However, in some cases, relevant experience of at least five years may substitute for the formal qualification. Additionally, on-the-job training and experience may be required alongside the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

• Directing the development and implementation of sales strategies and setting sales targets to maximize an organization's sales and customer loyalty.
• Directing the development and implementation of strategies to promote an organization's goods and services to a wide audience.
• Directing the development and implementation of strategies to increase consumption of an organization's goods and services through the creation and reinforcement of brand image and loyalty.
• Directing the development and implementation of strategies to build and maintain an organization's image and reputation with customers, investors, and the wider public.

Subcategories

The subcategory within this occupation is 1311 Advertising, Public Relations and Sales Managers.