Advertising and Marketing Professionals (ANZSCO 2251) play a crucial role in developing and coordinating advertising strategies and campaigns in Australia. They are responsible for determining the market for new goods and services, as well as identifying and developing market opportunities for both new and existing products.

Indicative Skill Level:

Most occupations within the Advertising and Marketing Professionals unit group require a bachelor's degree or higher qualification. However, at least five years of relevant experience may be accepted as a substitute for a formal qualification. In some cases, additional on-the-job training and experience may be required alongside the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

• Planning, developing, and organizing advertising policies and campaigns to support sales objectives
• Advising executives and clients on effective advertising strategies and campaigns to reach target markets and create consumer awareness
• Coordinating the production of advertising campaigns, including activities such as artwork, copywriting, media scripting, television and film production, and media placement, while adhering to time and budget constraints
• Researching potential demand and market characteristics for new goods and services, collecting and analyzing data and statistical information
• Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs
• Commissioning and conducting market research to identify market opportunities for new and existing goods and services
• Providing advice on various marketing elements, such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
• Creating, scheduling, and publishing marketing content on social media platforms and websites
• Applying statistical modeling methods to determine the potential impact of pricing strategies on profitability
• Monitoring the performance of marketing initiatives, providing regular reporting and insights
• Analyzing data from digital marketing campaigns and platforms
• Providing recommendations for improving search engine metrics through updates to digital content

Occupations:

• 225111 Advertising Specialist
• 225112 Market Research Analyst
• 225113 Marketing Specialist
• 225114 Content Creator (Marketing)
• 225115 Digital Marketing Analyst

225111 Advertising Specialist

Alternative Titles: Advertising Account Executive, Advertising Account Manager, Creative Director (Advertising)

An Advertising Specialist devises and coordinates advertising campaigns that encourage consumers to purchase specific goods or services.

Skill Level: 1

225112 Market Research Analyst

A Market Research Analyst assists organizations in understanding current and predicting future consumer behaviors through the collection and analysis of data. This data is typically obtained through online or in-store consumer surveys and interviews.

Skill Level: 1

225113 Marketing Specialist

Alternative Titles: Marketing Consultant, Marketing Coordinator, Marketing Officer

A Marketing Specialist identifies market opportunities and provides advice on the development, coordination, and implementation of plans for pricing and promoting an organization's goods and services.

Skill Level: 1

Specializations: Brand Manager, Category Manager, Pricing Analyst, Product Manager, Sales Promotion Officer

225114 Content Creator (Marketing)

Alternative Title: Social Media Specialist (Marketing)

A Content Creator (Marketing) creates and publishes text, photos, and videos designed to promote businesses, products, or services on social media and digital platforms. Their goal is to grow an audience, build brand awareness, and increase sales. They are also responsible for scheduling the release of marketing content and updates on these platforms.

This occupation excludes Social Media Influencers, who are included in Occupation 639111 Model.

Skill Level: 1

225115 Digital Marketing Analyst

A Digital Marketing Analyst utilizes tools and techniques such as Pay per click, Search Engine Optimization (SEO), and customer behavior tracking on websites to gain a better understanding of online consumer behavior. Their aim is to improve digital marketing campaigns and ultimately increase sales.

Skill Level: 1